Jared Elson's journey began in Morgan Hill, California, nestled in the heart of Silicon Valley—a dynamic economic landscape that shaped his early career and instilled a deep understanding of wealth creation and preservation. A devoted Sharks and 49ers fan, Jared’s formative years in the tech industry gave him a front-row seat to the opportunities and challenges of financial growth, igniting a passion to help others navigate their financial futures.
Recognizing the transformative impact of sound financial advice, Jared transitioned from focusing solely on professional success to making a meaningful difference in people’s lives. As a Certified Financial Fiduciary (CFF) and CEO of Authentikos Advisory, he now guides clients through the complexities of modern retirement planning with a principle-based, holistic approach. His dedication goes beyond addressing cash flow to empower individuals during one of life’s most significant transitions—retirement.
Jared’s passion for financial education led him to serve as Chapter President of the American Financial Education Alliance (AFEA), where he inspires his community through workshops and initiatives aimed at raising the standard of financial literacy. As a sought-after speaker and educator, Jared combines empathy and expertise to ensure his clients and audiences feel confident and prepared for their financial journeys.
Outside of his professional pursuits, Jared leads a vibrant and fulfilling life with his wife, Jen, and their three wonderful children in his hometown of Morgan Hill. A man of diverse interests, Jared channels his competitive spirit into amateur league hockey and car racing at Laguna Seca in Monterey, California. His sharp intellect and love of learning have also earned him membership in Mensa, reflecting a lifelong commitment to growth and excellence.
With a career defined by integrity, passion, and a commitment to empowering others, Jared continues to make a lasting impact on his community and the clients he serves.
