MyAfea

Reno Frazzitta

12900 Hall Rd Suite 250,Sterling Heights
Michigan,48313
Tel: 248-468-4401
Email: rfrazzitta@myafea.org

President’s Biography


Reno Frazzitta is the founder of Smart Money Financial Advisors located in Sterling Heights, Michigan.  For over two decades Reno has been helping his clients plan for a health financial future. As an Investment Advisor Representative, and a Certified Retirement Counselor, Reno is often called upon by the media and industry experts to weigh in on new products, best practices in business, and other money related topics. 

Reno's career began on Wall Street as he was recieving his degree in economics at New York University.  He spent time in brokerage firms, which helped him hone in on stock market and investor behaviors.  However, he quickly realized that being independent would benefit his clientele and allow him to shift from a selling mindset to a serving practice.  Reno's passion and focus is educating his clients, helping them achieve a comfortable retirement, protecting their retirement assets, reducing income and estate taxes, and creating lasting legacies for future generations.  His consultative approach has allowed him to work with clients to strategize the best plan to fit their goals, thoroughly explain their options, and empower them to make the right choices that fit their best interest. 

Reno prides himself on maintaining a stellar reputation in the community.  He continually gives back to local and national charities and maintains an A+ rating from the Better Business Bureau.  He is also an Elite Advisor with the Ed Slott organization, a nationally renowned IRA and tax advisory group. This lends to high client retention and lasting relationships, which Reno cherishes most.

Reno has lived and worked in southeast Michigan his entire life and currently resides in Rochester, Michigan.  Family and faith are pillars upon which Reno has built his practice on throughout the years.

President’s Message


Greetings to our current and prospective members! Welcome to the American Financial Education Alliance (AFEA) Oakland/Macomb, MI chapter website! It is my great honor and pleasure to serve as president and to share information about our great chapter. AFEA is a dynamic and growing non-profit organization which exists to provide a forum where people of all walks of life can gain information, education, and experience about managing and understanding their finances.

Greetings to our current and prospective members! Welcome to the American Financial Education Alliance (AFEA) Grand Rapids, MI chapter website! It is my great honor and pleasure to serve as president and to share information about our great chapter. AFEA is a dynamic and growing non-profit organization which exists to provide a forum where people of all walks of life can gain information, education, and experience about managing and understanding their finances.

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